Content Standard | Concept | Benchmarks/Performance Indicators |
BCO-1.0
Use oral, written and nonverbal communication to effectively and positively express ideas, solve business problems and transfer business information. | Business Communication
› Interpersonal | BCO-1.1 Analyze, evaluate and practice interpersonal communication skills as they apply to business.
· Assess how businesses use communication techniques effectively to build positive relationships within their organization.
ü Describe how the use of descriptive “I/We” language creates a more positive environment for communicating.
ü Demonstrate concern, equality, respect, courtesy, and tact.
ü Discuss the importance of listening and warranted praise.
ü Focus on solving the problem with honesty/integrity, and not manipulating or controlling the outcome.
· Conduct and respond to a peer evaluation that discusses positive/negative behaviors in a way that will maintain positive relationships and result in agreement on next steps/action goals.
ü Offer constructive feedback using language that describes effective/positive and ineffective/negative behaviors.
ü Identify strengths and areas for improvement of work behaviors.
ü Respond positively to constructive criticism.
ü Set action goals that identify next steps and indicators of effectiveness.
· Analyze conflicts in business, utilize appropriate conflict management techniques to resolve disagreements, and suggest alternate techniques that could be applied to maintain positive relationships (within the business, with customers).
ü Apply conflict management techniques (EX. bargaining orientation, lose-lose orientation, win-win orientation, compromise) that are sensitive to cultural practices and protocols to address problems encountered in business.
ü Compare and contrast the effectiveness of approaches to conflict and their appropriate application to a variety of business situations.
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| ü Nonverbal | BCO-1.2 Analyze how nonverbal cues impact business communications.
· Analyze body language and describe the messages it conveys to internal/external customers.
· Identify and model appropriate personal hygiene and grooming.
· Select appropriate business attire. |
| ü Oral | BCO-1.3 Communicate orally to convey and/or receive technical information and ideas.
· Communicate technical terms to enhance the audience or client’s understanding.
· Orally communicate business information and ideas in a clear, logical and convincing style.
· Use correct industry terminology in the appropriate context.
· Employ listening skills to gather information to enhance understanding.
· Consider the important points that the speaker is trying to convey and make connections to current knowledge.
· Use appropriate non-verbal communication techniques to enhance communication. |
| ü Written | BCO-1.4 Read and interpret information from business journals, forms and other documents to make decisions, solve problems, and/or facilitate communication between internal and external customers.
· Evaluate business articles, reports and other sources of information
· Express thoughts and ideas succinctly.
· Record and relay information clearly and accurately. |
BCO-2.0
Evaluate the impact of internal and external systems on business organizations and business success. | Systems | BCO-2.1 Analyze business decision making relative to a firm’s controllable (internal) and uncontrollable (external) variables.
· Gather information about the context and situation in which selected business decisions take place.
ü Examine the type of business to determine the context and situation in which a specific decision was rendered.
ü Identify and describe internal (things the business can influence or control) variables to be considered in decision making.
Ø Product
Ø Pricing
Ø Place (Distribution Channel)
Ø Promotion (Communication)
Ø Quality
Ø Safety Practices
ü Identify and describe external (things the business has little ability to influence or control) variables to be considered in decision making.
Ø Competition, Technology
Ø Positioning
Ø Socio-Cultural Values
Ø Laws/Politics
Ø Labor
Ø Unions
Ø Economy, Economic Resources
Ø Global Marketplace
ü Analyze how supply and demand affect the price and quantity of goods and services.
ü Examine the stakeholders and their respective roles for a variety of business organizations.
ü Analyze the perspectives of various stakeholders and their influence on the decision making process.
ü Analyze a company’s position in relation to its competition, the variables that affect market share, and the impact on profitability.
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BCO-3.0
Analyze individual and group behaviors and their impact within business organizations. | Organizational Behavior | BCO-3.1 Analyze ways that corporate culture supports or limits the success of specific businesses.
· Identify and compare business leadership styles and describe the implications of each style on the work environment – including morale, turnover, and productivity of personnel and relationships between leaders and workers and among employees.
· Select a business organization of interest (i.e., Starbucks, Outrigger, Maui Divers, Reyn Spooner, Apple, etc.) and document its corporate culture:
ü Stated Mission, values and beliefs
ü Policies and processes
ü Employee involvement in decision making
ü Emphasis on individual success or collaboration/teamwork
· Examine a new or emerging business and propose strategies that will develop a corporate culture that promotes the company’s success.
ü Create vision and mission statements for the organization.
ü Describe an effective corporate culture for the business.
ü Propose an information campaign to communicate the organization’s corporate culture with its internal and external customers.
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 | Business Ethics | BCO-3.2 Define, give examples, and evaluate its impact of ethical and unethical behaviors on business.
· Identify ethical issues facing business organizations (outsourcing, cost-cutting, environmental impact, hiring/firing, reporting illegal or unethical behavior, etc.).
· Select an ethical issue, analyze the economic and organizational costs of making the ethical choice, and present a reasoned argument for the ethical choice. |
BCO-4.0
Analyze the influence of technology on business. | Business Technology
| BCO-4.1 Analyze the impact of technology on business as it evolves.
· Identify a widely used business technology, describe how it has changed over time, and how it has influenced and enhanced business practices.
· Give examples of ethical issues that have e
· merged from uses of technology in business settings (privacy, access, accuracy, misuse/personal use of technologies, copyright, electronic snooping, etc.).
· Explain how ergonomics have impacted business.
· Explain how emerging communication technologies may affect and change business practices. |
ü BCO-4.2 Develop a plan to guide business technology decisions to meet current and future needs.
· Identify technology (information processing and other) needs of a selected business.
· Investigate existing and emerging technologies to gather information about differences in cost, maintenance, training needed, set up, technical support, hardware, specifications, software requirements, warranty, and benefits to the business.
· Research options and advantages of networking or stand-alone computers.
· Evaluate how computer network systems and international electronic resources such as the Internet can be used to facilitate production and communication.
· Present a summary analysis of the costs and benefits (immediate and long term) of a specific technology/system for a selected business.
· Make business technology recommendations and defend your recommendations with evidence.
· Evaluate how computer network systems and international electronic resources such as the Internet can be used to facilitate production and communication. |
BC-5.0
Evaluate and apply service excellence concepts and skills to internal and external customers. | Customer Service Concepts (Service Excellence) | BC-5.1 Create quality customer service strategies and selling techniques that will attract repeat customers and contribute to business success and customer satisfaction.
· Identify and compare the various buying behaviors of customers and explain the importance of interpersonal and human relation skills on buying behaviors.
· Describe and model customer service skills for a selected business area.
· Select and demonstrate effective customer service skills.
· Evaluate internal and external customers, propose ideas and strategies to improve customer service and business success. |
BCO-6.0
Use basic accounting principles to analyze and evaluate business decisions. | Accounting Concepts | BCO-6.1 Utilize information from accounting records to gather information and draw conclusions.
· Explain the role and importance of accounting to any business.
· Analyze and explain information from simple balance sheets and income statements.
· Use a chart of accounts as a framework to classify data from balance sheet accounts (Assets, Liabilities, and Owner’s Equity), and income statement accounts (Revenue and Expenses).
· Interpret balance sheet data to draw and justify conclusions about the financial health of a business. |
BCO-7.0
Use basic financial principles to analyze and evaluate business financial decisions. | Financial Concepts | BCO-7.1 Assess a company’s financial condition using financial ratios.
· Use balance sheet and income statement information to generate basic financial ratios.
· Use financial ratios to determine the financial condition of a company and justify your interpretation. |